Introduction
Microsoft Office SharePoint Server 2007 (MOSS) provides core social networking features by providing a framework for the establishment of user profiles and relationships and by providing a suite of tools for collaborating with others inside and outside of the enterprise. Many social networking components are included out-of-the-box with Microsoft Office SharePoint Server 2007 and many extensions and enhancements are available through third party and after market solutions to add new value or enhance the built in value of SharePoint as a social networking platform.
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Social Computing Medium |
MOSS 2007 Capability |
SharePoint Solutions |
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Social Networking |
Core Feature
· My Sites
· Colleagues Web Parts (2)
· SharePoint Sites, Links and Membership Web Parts
· In common with Web Part
· Presence Information
· People Search
· People Search networking components |
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Blogging |
Core Feature
Blogs in Windows SharePoint Services 3.0 enables:
· Easy incorporation of blogs into users’ My Sites, workspaces and portals to record information, thoughts and communications
· Streamlined communication with partners, suppliers and customers by incorporate into external-facing sites
· Easy-to-use, searchable, secure and customizable blog infrastructure with out-of-the-box personalization options, with more robust customizations possible with Microsoft Office SharePoint Designer 2007 |
Community Kit for SharePoint: Enhanced Blog Edition 2.0 |
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Micro-blogging |
No direct support |
SharePoint Twitter Web part
Add Twitter to your SharePoint Site |
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Social Computing Medium |
MOSS 2007 Capability |
Third Party SharePoint Solutions |
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Wikis |
Core Feature
Wikis available with Windows SharePoint Services 3.0 are:
· Easy to use – they have a familiar UI with a rich text editor and version history
· Secure – permissions control is possible for both viewing and editing
· Part of an existing collaboration infrastructure
· Searchable from across the organization with Microsoft Office SharePoint Server 2007
· Customizable – out-of-the-box personalization is possible, with robust customization possible with SharePoint Designer 2007 |
Community Kit for SharePoint Enhanced Wiki Edition |
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Forums |
Core Feature
· Discussion Boards
· Surveys |
Community Kit for SharePoint Enhanced Discussion Board Edition |
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Alerts |
· Alerts help users stay up to date with when content changes on a site.
· A user can create multiple alerts which will send e-mails on a specified schedule (immediately when something changes on the SharePoint site or on a schedule day of the week).
· Alerts can be as granular as individual documents or SharePoint list items.
· SharePoint alerts can be set to notify a user when content versions change, when content is added, when content is deleted, or when any chances take place on the site.
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Audience Targeting |
No direct support |
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Podcasting |
No direct support |
Podcasting Kit for SharePoint® (PKS) |
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Online Video |
· Supported in Document Libraries
· Videos can be streamed with Silverlight |
Silverlight Blueprint for SharePoint |
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Social bookmarking -Tagging
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· No direct support, several third party solutions
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ConnectBeam
Tagging and Cloud Web Parts
SocialPoint |
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Crowdsourcing |
No direct support |
Tomoye Advanced Communities for SharePoint
AskMe for SharePoint |
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Virtual Worlds |
No direct support |
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SharePoint 2010 Insights |
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SharePoint 2010 as well as the overall Office products that are part of Wave 14 offer significant enhancements around collaboration and social computing. Included below is an aggregation from various internal and external resources summarizing what we know about the Wave 14 product launch. |
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Wave 14 is expected to include Office Web Applications, lightweight, cross-platform, cross-browser Web based version of Office applications with a tighter integration with SharePoint on all devices. Consider the extension of all SharePoint 2007 social networking capabilities to mobile devices. – PDC 2008. (Larsen, 2008) |
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Simultaneous editing of an Office document allowing active collaboration inside a document (Larsen, 2008) |
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Microsoft testing prototype of Facebook-like social network. Microsoft's TownSquare internal social network provides employees with feeds and updates about their colleagues (Havenstein, 2008) |
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Additional information available on Microsoft internal resources for Office/SharePoint Futures at http://infoweb2007/officesystem/pages/default.aspx these resources are not accessible to us at this time. For Microsoft FTE please refer to the links below for additional information:
· http://arsenalcontent/ContentDetail.aspx?ContentID=142811&view=folder
· http://infoweb2007/officesystem/groups/Office%20Futures/Pages/default.aspx |
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There are substantial enhancements to the social computing features of SharePoint and Office 2010, in many ways the enhancements made in this future version have the potential to significantly impact the social computing and networking paradigm. The content we reviewed was prototype only and final features of this version may differ from the features presented here: |
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My SharePoint 2010 (My Sites) |
My Sites will become My SharePoint which is an information hub with significant social networking enhancements. Potential features include:
· Organizational Browsing
· Expertise identification
· Tagging and content rating
· Enhanced people search capabilities
· Rich information directory
· Colleague News
· Profile Buzz
· Topic Tracking and expertise |
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SharePoint Workspace |
The integration of Groove and SharePoint will provide extensive social and collaborative capabilities |
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Office Online |
The extension of the Office client to the browser will significantly enhance the ability to interact with others in the context of any Microsoft Office application and from any device. |
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Outspaces |
Helps the user discover server and service capabilities - collaboration sessions |
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Streaming Video |
Wide range of scenarios
· Web publishing (intranet and internet)
· Enterprise YouTube
Video support in SharePoint
· Parity with Documents
· Streamed from on-disk cache
· IIS bitrate throttling module regulates streaming
o Burst upfront, then delivers at encoded bitrate
o Supports seeking
· Stored in SQL or external BLOB store
Silverlight player
· Field control and Webpart
· Skin-able
· Plays both internal and external video |
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Office Clients |
Outlook acts as a feed to SharePoint
Office clients have integrated social context |
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Note boards
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Like walls on Facebook allowing other to post and providing a way to track colleagues. |
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Knowlogy Discovery |
Keywords from users emails
Topic tracking and expertise
Expertise discovery |
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Collaboration 14 Main Themes
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My Sites as a hub: news feeds, alerts, colleague activity, micro blogging, improved Blog experience
Finding People & Information: Org browser, Tagging everywhere, Expertise discovery, ratings & feedback, Enterprise Wiki
Working Together Anywhere: Outlook social connector, Multi-user editing in Word (Outspace), Office Web Apps, Improved Wikis, Mobile Access, Offline through SharePoint Workspace
Beyond Organizational Boundaries: Improved identity mgmt, claims-based authentication, Intranet/Extranet federation |
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Investment Areas in Office 14
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User generated Content & Participation
· Blogs
· Wikis
· Enterprise wikis
Social Feedback
· Ratings
· Bookmarking
· Tagging
· Noteboard
Social Networking
· Profiles
· Newsfeeds/Status
· Outlook Social Connector
· Organizations
People & Expertise Finding
· Mining tags and colleagues
· People Search
· Expertise Search
Identity
· Intranet/Extranet Federation
· Claims based AuthN/AuthZ |
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(Microsoft SharePoint Team Blog, 01/24/2008)
· Push relevant, prioritized people-search results to users with search powered by Microsoft Office SharePoint Server 2007. People Search highlights people in the organization related to search keywords, and it organizes those search results by social distance, so users can quickly identify potential experts and their relationship to them
· Users can visit anyone’s My Site to see what they have in common with others, including shared management, colleagues and memberships
· Users can learn about others’ expertise, skills and interests through posted documents, highlighted skills, projects, interests, blog posts and responsibilities published on the public view of their My Sites
· Users can customize, enhance and control who sees what level of information on their corporate profiles contained on the public view of My Sites, where a combination of corporate-generated and self-reported profile information is published
· Users can stay up to date with changes to colleagues, including title changes, blog posts, out-of-office messages and presence availability with Colleague Tracker hosted on My Sites
User editable personal description |
Name and Title automatic Presence Information |
Control who sees your information |
My Sites are individualized sites created for each user that contain personnel information about the user as well as personal and public views of information, documents and other content. The My Site can contain personal and targeted blogs, wikis, lists, and Web Parts displaying colleagues and other profile information. The My Site enables users to present information about their skills, individuals they know as well as other social information to visitors.
Public View
Shared documents from sites you belong to |
Tags in details will return others with the same tag |
Find others with something in common |
See all your memberships at a glance |
Personal View
Track your business and social network |
Outlook Calendar Integration |
The Colleagues Web Part feature enables users to present their mined and compiled colleagues to visitors. The colleagues list is a presentation of other organization members that the specified user works closely with in terms of organizational structure, interaction (that is, e-mail and instant messaging conversations) and memberships. Users can also manually add and remove colleagues.
This web part enables individuals to view their list of compiled colleagues and to modify their views and inclusion in their colleagues list. The colleague tracker Web Part enables the presentation of recommended colleagues and enables the user to modify colleague tracking by profile information. For example, users can modify the colleague tracker to present updated colleagues when anniversaries, profile properties, authored documents, and blogs change. Additionally, scoping the presentation can occur when users choose to view colleagues specifically for the user’s workgroup or organization-wide.
SharePoint sites, links and membership web parts provide the ability for users to view their own Office SharePoint Server site, group and mailing list memberships and links as well as those that they have in common with others. Additionally, visitors can view a user’s memberships, Office SharePoint Server Sites and distribution group memberships
The In Common With web part provides a summary view of information relating to the memberships, organizational managers and colleagues that a visitor has in common with the owner of a My Site. It also provides a social relationship network.
Presence Information
When coupled with Office Communications Server and Exchange Server, presence information that indicates online instant messaging status, Out of Office messages and contact information is displayed whenever user information is presented such as within the colleagues and colleague tracker Web Parts.
People Search is a specialized search feature to find others in the organization based upon profile properties. Results are returned to users and are presented in terms of social distance and relevance for grouping. The search can further be refined by user profile attributes including job title and alternatively be viewed based on search term relevance.
By User Profile Property
Users can search user profile properties displayed on the public profile property page of another user. My Site can automatically conduct a people search for individuals with the same property and value grouped by social distance. For example, individuals with a specific interest can select by clicking the interest from their own My Site profile and find others with a similar interest.
Blogs
Windows SharePoint Services provides a blog template that makes creating a blog easy. A blog is a site that contains lists and libraries, such as a list of blog posts, a list of other blogs, and a library for photos. Once you create a blog, you can set up categories, and then customize the blog settings.
Discussion Forums
Discussion forums may be thought of as a group chat environment where the content in each thread remains static, but the discussion is dynamically changing. By default, a new Windows SharePoint Services 3.0 site already has one discussion board set up. This board is called Team Discussion, but you can change its name and other settings or create additional discussion boards.
If your Windows SharePoint Services 3.0 site is set up to receive e-mail, participants can add items to the discussion board from their e-mail application.
While this may seem similar to a shared folder document, a wiki can help eliminate the confusion that comes from multiple copies uploaded by different contributors or uncertainty about which is the latest version. Furthermore, because the content of a wiki can be structured as a series of concept-specific web pages, rather than as a large monolithic document it is more straightforward to use hyperlinks between topics to build an interconnected web of knowledge. Wikis can be searched and traversed in a more targeted fashion than is possible with documents. With advanced solutions, you can tailor wiki permissions as appropriate to control who can edit and who can view only. This option is useful in specific instances, such as the wiki for the Mergers & Acquisitions team or the wiki the Legal department uses to collaborate on confidential cases. Ultimately, wikis streamline content creation in one collaborative workspace, making knowledge capture and management simpler and more efficient.
RSS makes it possible for users to specify content or topics that are of interest to them through subscribing to the RSS feed. As changes or additions to information sources are posted, the RSS feed is updated to notify the subscriber. This is an integral part of social computing, because, just as it happens in a social network, people pass on news rather than requiring interested individuals to ask for updates repeatedly. RSS feeds can be regarded as a company newsfeed that can be pre-programmed to be delivered to target audiences. Enterprises that use RSS generally have announcements they want to share from top down to the rest of the company, or different branches or departments have news they want to share internally that is relevant only to their function. More effective than sending email to a wide range of people under multiple aliases, RSS subscriptions allow end users to access the feeds when it is convenient.
Most lists and libraries within SharePoint are natively RSS enabled. A News site template is part of the default portal site template in MOSS and provides several benefits to site administrators for news delivery, including:
· A central place to display up-to-date information for the entire company.
· A familiar, easy-to-use layout for end users and news providers.
· Two news-specific Web Parts that enable efficient news delivery:
o RSS Viewer in which to aggregate RSS feeds
o This Week in Pictures in which to update and display timely images
Office Communicator 2007 integrates the entire communications experience into the Microsoft Office system and beyond. Presence information appears wherever a contact's name appears: in a document workspace, on a Microsoft Office SharePoint Server site, or in an e-mail string. With Office Communicator Mobile 2007, users can have tools like presence and click-to-call on their Windows Mobile-powered devices.
Alerts help users stay up to date with when content changes on a site. A user can create multiple alerts which will send e-mails on a specified schedule (immediately when something changes on the SharePoint site or on a schedule day of the week). Alerts can be as granular as individual documents or SharePoint list items. SharePoint alerts can be set to notify a user when content versions change, when content is added, when content is deleted, or when any chances take place on the site. This is a subscription service, which allows self-registration; the user can choose what items they wish to be alerted about.
You can display different content to different users of the same pages of a Microsoft Office SharePoint Server 2007 site. For example, the home page may contain a custom Employee Announcements Web Part. The Web Part displays one set of content to regular employees (1) and another set of content to managers (2), as shown in the following figures.
Podcasting Kit for SharePoint® (PKS) is an accelerator for social media, using podcasting and social networks to deliver the next generation knowledge management solution to Microsoft customers.
Built on top of Microsoft® Office SharePoint® Server 2007 and Silverlight 2, PKS delivers an integrated experience with a wide variety of devices including PC, Zune™, Windows Mobile phones and other podcast capable devices.
· Listen and watch audio/video podcasts, anywhere on your PC or mobile device (Zune, SmartPhone, or any podcasting device)
· Share content by producing your own audio/video podcasts and publish them on PKS on your own.
· Connect and engage with podcasters via your integrated instant messaging program
· Find the most relevant content using the five star rating system, tag cloud, search engine and provide your feedback via comments.
· Get automatic podcast updates by subscribing to RSS feeds fully compatible with Zune and other podcasting devices
· Simple RSS feed based on a defined podcast series
· Simple RSS feed based on a person
· Dynamic RSS feed based on search results (will be implemented later in 2009)
· Play podcasts in real-time using Microsoft® Silverlight™ and progressive playback
· Retrieve instant ROI and metrics with the ability to track the number of podcasts downloaded and/or viewed, instant feedback via rating system and comments, and subscribers via the RSS feed
· Access the richness of SharePoint to extend the solution: workflows, community sub-sites, access rights, editorial and more
· Customize your own PKS User Experience
SharePoint can store any video format in a standard document or Picture library and will play the video with the client’s video player. Streaming video can be provided via custom web parts and Silverlight. However, the size limit for videos on SharePoint is 2 GB.
SharePoint 2007 has no built in feature for social tagging or bookmarking, however, there are several third party solutions. Tagging can help users easily identify the data which is relevant to what they are looking for. The tag cloud is the semantic map of the contents in your site, which can quickly tell us what’s popular in your site.
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Audience |
Stakeholder Impact |
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BDM |
There are several ways in which social computing can offer business benefits to a BDM. For example, the technologies enable users to collaborate on projects or business opportunities irrespective of physical or time separation. According to a survey by US CIO Confidence Poll Online Survey conducted December 2006, the top three reasons why enterprises embrace social computing are to:
· Improve the efficiency and productivity of the business.
· Encourage creativity and set the organization apart as an innovator.
· Address a gap with the capture and management of knowledge. (Fu, 2008) |
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It is sometimes difficult to establish an exact ROI number for social computing, because it is difficult to put a price on collaborating effectively, finding the right people easily and quickly, and pushing relevant information to the appropriate audience. Different organizations may place different values on the same functionality. The most important value of social computing are the benefits the users receive from contributing, reading, and having access to information and resources made available from Enterprise 2.0 technologies. |
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TDM |
The key IT benefit of introducing social computing to the end users is that IT can provide the right tools for end users to solve business problems. Having these technologies available in the enterprise can differentiate IT as an innovative and resourceful department, with insight on what is needed to help the end users be more productive. IT is more than just a cost center; IT departments want to bring the right technologies to improve business processes. |
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The IT department is able to directly benefit from the use of Enterprise 2.0 technologies as well. For instance, IT can leverage wiki technology to create a FAQ for call centers. IT customer service representatives are able to quickly locate responses to commonly asked enquiries as well as refine the standard responses on the FAQ wiki when necessary. IT leaders may also use RSS feeds to push information out and enable audience targeting to distribute different announcements that are relevant to respective product support groups. |
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Of course, IT is also concerned with supporting the infrastructure, so it is important that the social computing solutions will integrate smoothly into the current business environment. IT departments recognize that vendor solutions that offer governance and control are “enterprise ready”. Thus, they will be more likely to implement and deploy such environments more quickly and seamlessly |
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IT Professional |
Single Platform
One of the most important strengths of Office SharePoint Server 2007 is that it provides customers with a single social computing platform. The platform is designed to integrate with other information sources, such as directories, Microsoft Active Directory or any LDAP V3 directory, and line of business applications, such as CRM or ERP systems. You can access the latter through the Business Data Catalog (BDC), which uses Web services or standard database interfaces. Centralization of business information access and provision of a single, easily customizable user interface are essential for efficient social computing. This integration by design and default means that you can capitalize on the business benefits offered by social computing and have them tightly coupled with your business data and business applications.
IT Benefits
· Stable Base Platform (Windows, SharePoint, SQL Server)
· Ease of Management
· Scalability
· Multiple Portal Options
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Developer |
Consistent User Experience in a Rich Development Environment
Office SharePoint Server 2007 provides a consistent user experience across the Enterprise 2.0 technologies when compared to integrating heterogeneous applications. This encourages users to explore the range of features within SharePoint Products and Technologies with the consistent navigation and look and feel. This helps to speed up the creation and adoption of business applications. Office SharePoint Server 2007 also integrates with common desktop applications, which means that the tools provide a seamless user experience while transitioning between technologies and thus, are easier to use. For technology savvy users who are perhaps already using Facebook and LinkedIn, it is easier to embrace similar types of consumer Web 2.0 technology made available in the workplace. For those who are less experienced with social computing, it is important that enterprises integrate the new tools with existing applications to maintain a consistent user experience that will encourage adoption. This will help minimize training time and costs as social computing becomes an extension to current collaboration practices. |
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A rich development environment is available for solution extensibility. The development and customization options range from changing aspects of the out-of-the-box configuration to new development of features via in-house development, third party ISVs, or using the .Net development tools. In addition, there is a careful selection of ISV partners who are well recognized in the Enterprise 2.0 space. These partner solutions are integrated with Office SharePoint Server 2007 and offer extensions for their specialization areas. This flexibility – customizations, extensions, partner add-ons makes Office SharePoint Server 2007 a platform with multiple options to satisfy the varying customer needs. Furthermore, partners choose to develop on top of a rich application development environment to provide customers with the most cost-effective social computing solution.
Ease of Customization
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Microsoft Office SharePoint Portal Server 2007 provides an excellent basis for sharing information and developing a community following. The appetite for information around Wave 14 will be very high in the target communities, and providing a single gateway for disseminating information will develop a strong following.
· Provide an appropriately skinned Microsoft Office SharePoint Portal to aggregate public information on the Wave 14 launch and to clearly link users to additional site resources, creating a single gateway website for Wave 14 information.
· Leverage the blogging capabilities of MOSS to share Wave 14 information as it is made public
· Utilize the Podcasting Kit for SharePoint® (PKS) to integrate podcasts into the SharePoint environment to facilitate product first looks, discussions, presentations, videos and demos
· A key goal should be to develop a community of the target audiences that returns frequently to the site, interacts with other members, and regularly contributes to community resources. Ideally, this community would continue beyond the product launch date and remain active well into the deployment lifecycle of the product. One of the keys to accomplishing this goal is the ability of the site to directly address the needs of the target audience without requiring them to track down relevant content on their own. One of the key ways of accomplishing this is to provide a sense of ownership to the target audiences.
o My SharePoint Sites (My Site’s) are an integral part of the social networking and ownership components of a SharePoint Community. With the advances made by Microsoft in the areas of identity management within this release, strong consideration should be given to providing profiles and My Site’s as a feature for the target audiences.
o Leverage the audience and targeting features of MOSS to target relevant content to specific audiences (TDM, BDM, IT Pro, Dev). This will help make each visit to the site more relevant to the individual based upon their interests.
o Utilize moderated discussions to capture community reaction to blogs, wikis or open forums.
Windows SharePoint Server 3.0 and Microsoft Office SharePoint Server 2007 as Social Computing Platforms
Microsoft Office SharePoint Server 2007 and Windows SharePoint Services 3.0 offer a number of social computing technologies, as shown in this table.
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Feature |
Windows SharePoint Services 3.0 |
Microsoft Office SharePoint Server 2007 |
Microsoft Office SharePoint 14 |
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Discussion Forums |
X |
X |
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Wikis |
X |
X |
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Blogs |
X |
X |
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Really Simple Syndication (RSS) |
X |
X |
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Tight Integration with Real-Time Presence Communication |
X |
X |
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Web Part Framework |
X |
X |
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My Sites |
|
X |
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People Profiles |
|
X |
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People and Expertise Search |
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X |
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Social Networking Web Parts for My Sites |
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X |
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Technology |
What Microsoft Delivers |
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My Sites |
Name, photo, occupation details, contact information
Self description
Skills, projects
Work and recreational interests
Colleagues list
In common connections
Colleague tracker
Calendar sync
Blog posts
RSS feeds
Membership in distribution lists and workspaces (SharePoint sites)
Links
Shared documents
Organization hierarchy |
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Expertise search |
Search filter: by social distance or relevance, job title, department
Name, self description, skills and responsibilities
RSS or email alerts for changes in search results |
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Blogs |
WYSIWYG rich text editor
Can be internal or external facing; personal or group published
Comments
Permalinks
Email blog post
RSS feed subscription
Email alerts to updates
Enhanced blog template editions |
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Wikis |
WYSIWYG rich text editor
History (can see the edits)
Incoming links
Recent change list
How to use the wiki
Discussion boards
RSS feed subscription
Email alerts to updates
Enhanced wiki template editions |
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Social Networking |
Create, find, join workspaces (SharePoint sites)
Membership in distribution lists
Locate other profiles from keyword matches for personal and work details
In common social connections |
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Mashups/composite apps |
Popfly/SharePoint integration |
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RSS feeds |
Content separated by sources
Link to article directly on My SIte |
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Presence |
Email or instant message immediately |
http://edinkapic.blogspot.com/search/label/sharepoint%202009
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Feature |
Summary |
Probability |
Source(s) |
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64-bit only |
The SharePoint v14 / 2009 will be shipped only as x64 installation |
CONFIRMED |
TechNet |
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Silverlight |
Silverlight 2.0 webparts or UI will be present. |
MOST PROBABLY |
Speculation |
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Super-Lists |
SQL tables-like behaviour for SharePoint lists |
PROBABLY |
Bill Gates |
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Groove Integration |
If the user has Groove client installed, more options will be displayed for data synchronization, in more seamless way. |
PROBABLY |
Ray Ozzie |
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Master Data Management |
Master data source for keeping only one version of the truth. This data can be surfaced as SQL Server views or SharePoint data. In essence, a rebranded and somewhat expanded version of Stratature product +EDM, now known as Codename “Bulldog”. |
MOST PROBABLY |
Wikipedia Microsoft MDM |
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XHTML-compliant output |
SharePoint UI will produce clean XHTML-compliant output. |
PROBABLY |
Speculation |
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FAST search integration |
FAST-based enterprise search as a Search replacement. Webparts that show FAST search results. |
MAYBE |
CMS Watch |
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ODF and PDF support |
Custom filters won’t be necessary to index and extract metadata from ODF and PDF files. |
PROBABLY |
Microsoft |
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CMIS support |
Content Management Interoperability Services will allow SharePoint to communicate with other ECMs via web services. |
MOST PROBABLY |
Microsoft |
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Claims-based Authentication mechanism |
Decouples the authentication mechanism from its implementation. It will enable SharePoint to use any interoperable authentication mechanism to authenticate the users. |
MAYBE |
Network World |
Erica Driver with Christopher Mines, Elizabeth Herrell, Claire Schooley, and Eric Kim. (2006). Collaboration Trends 2006 To 2007. Forrester Research.
Fu, A. (2008). How to Get the Most Value from Social Computing for Business with Microsoft. Redmond: Microsoft.
Havenstein, H. (2008, June 11). Microsoft testing prototype of Facebook-like social network. Retrieved April 9, 2009, from InfoWorld: http://www.infoworld.com/d/developer-world/microsoft-testing-prototype-facebook-social-network-281
Larsen, L. (2008, October 28). First Look: Office 14 for Web. Retrieved April 9, 2009, from Channel9.msdn.com: http://channel9.msdn.com/posts/PDCNews/First-Look-Office-14-for-Web/
Microsoft SharePoint Team Blog. (01/24/2008). Enabling and managing social networks (for business use) with Microsoft Office SharePoint Server 2007. Redmond: Microsoft.
Microsoft White Paper. (2006). Using Blogs and Wikis in Business. Redmond: Microsoft.